The Competition

Loblaw’s strongest competition is Sobeys, however they are still the biggest grocery chain in Canada. As shown in the table below, Loblaw holds 20% of the grocery store market share in Canada.

(Retrieved from http://business.financialpost.com/2012/05/18/loblaws-business-strategy-needs-some-freshening-up/ August 31, 2012).

Loblaw’s competitive advantage is that they boast low prices with the no name and President’s Choice brands, they offer banking services right in store with PC Financial, and they also sell clothes with Joe Fresh. You can also find gifts, furniture, utensils, serving plates – essentially, shopping at Loblaw offers a one-stop-shopping experience, without the big-box store feel of say, Walmart or Costco.