Loblaw’s main product is groceries. One product that recently came up in Ontario with regards to supply and demand is local beef. Customers wanted to have access to local, corn fed beef at Loblaw’s, and the grocery store chain began stocking that as a direct response to that demand. (Retrieved from http://www.loblaw.ca/English/Media-Centre/news-releases/news-release-details/2012/Locally-Sourced-Ontario-Corn-Fed-Beef-Now-Available-at-Real-Canadian-Superstore-Locations-Across-Ontario1130121/default.aspx August 31, 2012). This is also a great example of the kind of customer service that keeps customers coming back to Loblaw’s.
With Target preparing to make its entrance into Canada, Loblaw is planning to focus its target market on new Canadians, bringing in a new selection of ethnic foods. The company also plans to target online shoppers through their Joe Fresh brand. (Retrieved from http://www.moneyville.ca/article/1138028--loblaws-focuses-on-new-canadians August 31, 2012).
Loblaw falls under the secondary stage of production. This includes bringing in the produce and products, supplying the staff to stock the product and maintain the shelves, and also supplying the staff to assist customers in their shopping and processing them at the till.
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