Loblaw’s first store was opened in 1919 by Theodore Pringle Loblaw and J. Milton Cork in Toronto, ON. In 1984, President’s Choice came onto the scene, which is Loblaw’s own brand of products available only in their stores. They also introduced a finance division known as PC Financial. (Retrieved from http://www.Loblaw.ca/LCLOnline/aboutUs.jsp August 31, 2012). In 2011, Loblaw included “584 corporate and 462 franchised stores in coast to coast.” (Retrieved from http://loblaw.ca/Theme/Loblaw/files/4.%20Investor%20Centre/Financial%20Reports/2011/Q4/Loblaw-2011-Annual-Report.pdf August 31, 2012). They also brought in an in-store clothing line, Joe Fresh.
Loblaw was acquired by the Weston family in the 1950s. They turned around the store and made it hugely successful by renovating the stores and running a new ad campaign featuring William Shatner. (Retrieved from http://www.weston.ca/PDF/GWL_History_Reinventing_Loblaws.pdf August 31, 2012). When they introduced no name and President’s Choice product, it really helped the company grow, due to lower prices.
Today, Loblaw is run by a new president brought in just last year, Vicente Trius. (Retrieved from http://business.financialpost.com/2012/05/18/Loblaw-business-strategy-needs-some-freshening-up/ August 31, 2012).
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